Case studies

Strategic partnership

A company with a business unit which was marketing an antibody-directed technology platform was realizing that customers were asking for a broader usability of the technology.

Assignment

FHR Consult analyzed the technology, current offerings and customer requests. It became clear that a strategic partnership rather than further in-house development would be best suited to meet such customer demand.

Results

FHR Consult identified a large CMO as the best partner, initiated discussions and provided negotiation support. This led to a strategic development and marketing agreement which broadened the technology base and increased customer number.

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